Around the world, nursing homes are becoming increasingly popular.

In the US, for example, roughly 1.5 million people live in nursing homes – which is a lot of people. Additionally, in the UK, almost 500,000 people live in care homes.

This paints a perfect picture: nursing homes are being embraced rather than dismissed.

In the past, nursing homes were feared by elderly people and were often seen as a last resort. However, due to modern advancements, care homes are now much more welcoming – which gives family members the peace of mind to allow their elders to go into nursing homes.

So, if you’re the owner or employee of nursing home, here are some smart tips for you to know.

These tips will help you to provide better service and attract more residents to your home. 

Make the Bedrooms as Comfortable as Possible

Arguably, bedrooms are the most important parts of nursing homes. Here, residents get much-needed rest and spend the most time – which is why it’s vital that they’re as comfortable as possible.

In fact, when potential residents and their family members come to check out your nursing home, the bedrooms will be a deal breaker. If they aren’t up to standard, they will look elsewhere!

As a starting point, you should provide residents with different types of beds to choose from which will vary according to their physical needs. For example, some residents will want standard nursing beds, whilst others will want low beds.

To get the nursing beds you need at affordable prices, visit medical-supermarket.com.

Listen to Feedback 

Nobody knows their own bodies better than elderly people. This is why it’s essential to listen to their feedback – as they know exactly what they’re talking about.

For example, some elderly people might need extra care and delicacy when a nurse is transporting them from one room to another. So, if they tell you to be more careful with them, make sure to take this onboard.

Allow Family Members and Friends to Easily Visit

During the past couple of years, it has been very difficult for some nursing home residents to see their loved ones due to lockdowns and restrictions.

However, all of this is now coming to an end, which means nursing homes must go the extra mile to make it easy for family members and friends to visit.

They should be able to contact you via phone call or messaging to arrange a visiting time. Upon arrival, they should be greeted in a friendly manner and made to feel welcome.

Also, visitors should be given all the guidance they need regarding COVID-19 testing and mask wearing to ensure that no rules are broken. 

Use Community Doctors and Dentists 

Often, nursing home residents are physically unable to visit the doctors or dentists that are nearby. The solution to this is to use community doctors and dentists. These doctors and dentists will be able to visit your nursing home on a frequent basis to conduct …

Influencers are known to be ‘an effective tool’ to make your brand become known by many people in a shorter period. That is why the use of influencer marketing gets increasing these days, aside from marketing the product through a traditional way. If you want to hire an influencer so you can popularize your product, you need to know how to evaluate and how to partner up with them. This article will show you the way how.

Evaluating an Influencer: Aspects to Do before Partnering with an Influencer

While choosing your influencer to promote your business, you need to evaluate the quality of your ‘chosen’ influencer. This should be done before you call the influencer and partnering up with them.

However, what evaluations do we need to do? In a simple way, you can call this evaluation as a way to measure the quality of the person you want to hire to promote your product.

What aspects do you need to check? Since influencers are mainly working through social media, their social media’s performance is what you should know. Aside from that, you need to make sure that the influencer has the matching contents with that you are offering. These two are the main aspects of what you need to check in an influencer before hiring them.

• Content relevance

Let’s say you have a brand of cooking utensils. If you want to promote your products, then it would not be a good match if you hire a fitness influencer. It can help, but not as effective as if you partner with an influencer with cooking as their niche.

You need to define your target audience first before finally deciding whether you can hire the person or not. Let’s say, influencer A is a YouTube star. You will need to sift through their contents shared with the audiences.

Also, you need to do a background check. You need to know whether what brands that have been partnered up with this influencer. If your rival has already partnered up with the influencer, then better you choose someone else who is similar in terms of their ‘influence’.

• The social media performance

For this aspect, you need to learn about the influencer’s social media performance. What aspects make a good influencer, if you wonder?

You may start with knowing the total number of followers/subscribers the influencer has. Then, you can start learning about more facts about their social media. You can use an online tool to dig deeper these aspects below:

1. How much interaction per follower your potential influencer is making.
2. How active the influencer to make posts.
3. How well the posts are reaching the audiences.
4. How frequent the influencer is engaging with the account through the contents.
5. Most importantly, you should know whether the conversations are truly real or just robots.

It doesn’t mean that someone with a bigger number of followers will have better outcome for their performance. Sometimes, what you can get from micro-influencers may outshine the result of that …